Ucapan Terima Kasih
Saya mengucapkan terima kasih kepada semua peserta seminar yang telah memberikan dukungan kepada saya. Pada tanggal 7 Desember 2012, saya mendapatkan Award "Pengusaha Sukses Paling Fenomenal From Zero to Hero yang menggunakan Tehnik Internet Marketing" oleh Pak Jokowi Presiden RI (Saat itu Beliau masih menjabat Gubernur DKI Jakarta). Award ini diserahkan di Hotel Grand Sahid Jaya Sudirman Jakarta.
Semoga setelah mendapatkan Award ini, saya dan para alumni Internet Sukses atau World Entrepreneur University menjadi tambah semangat dan tambah maju lagi
Ikuti… Seminar Terheboh Tahun 2012 dan Workshop kami!
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By Sulhadi and Partner
Dapatkan Tiketnya secara Gratis melalui pendaftaran di www.internetsukses.com atau World-Entrepreneur.com
Pengumuman
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Waralaba Modal Kecil
Ada beragam bentuk usaha yang berkembang saat ini. Mulai dari usaha konvesional yang metode transaksinya sudah dipakai secara luas hingga bentuk-bentuk metode lainnya seperti multi level marketing dan waralaba.
Jika kita membuat usaha yang berjalan konvesional, maka satu pilar penting yang harus senantiasa diperkuat adalah kemampuan kita sebagai pengusaha dalam menghadapi berbagai tantangan yang mungkin muncul dalam setiap upaya pengembangan usaha kita. Persoalan yang terkait dengan sumber daya manusia misalnya, bisa dihadapi dengan beragam cara.
Cara pertama adalah melalui rekrutmen pegawai yang ketat. Dengan cara ini kita akan bisa memastikan bahwa hanya orang terbaik yang akan bekerja mendukung usaha kita. Persoalannya kemudian adalah jika setiap kita merasa membutuhkan tenaga kerja yang lebih baik, kemudian kita merekrut orang baru, bagaimana dengan nasib pekerja yang sudah ikut sejak awal. Cara kedua adalah dengan meningkatkan kualitas sumber daya manusia yang sudah ada melalui serangkaian pelatihan dan pendidikan.
Dalam beberapa tingkatan, pendekatan semacam ini memang nampak jauh lebih baik jika dibandingkan dengan pendekatan pertama. Namun dengan melakukan pendidikan dan pelatihan, biaya yang harus ditanggung oleh usaha kita akan bertambah. Hal ini juga bisa semakin buruk manakala pekerja yang dilatih dan dididik ini ternyata gagal meningkatkan kualitas kerjanya.
Sementara itu, untuk usaha yang berbasis multi level marketing, karena usaha ini berbasis pada jaringan usaha dalam tingkatan kecil yang rapat, maka pendekatan personal dan psikologis biasanya banyak diterapkan untuk mendongkrak penjualan produk. Keberhasilan pimpinan kelompok dalam memotivasi anggota adalah hal utama yang mutlak harus ada karena tanpa diterimanya motivasi positif dari pimpinan kelompok, biasanya jaringan yang telah disusun hanya akan menjadi kaya dalam struktur tapi miskin dalam fungsi.
Tentu saja motivasi positif biasanya tidak berdiri sendiri, serangkaian bonus dan peluang promosi ke tingkat yang lebih tinggi juga merupakan faktor pendorong yang kuat dalam meningkatkan kohesi jaringan dalam mendorong tercapainya target penjualan.
Lalu untuk waralaba bagaimana?
Jika melihat pada banyaknya waralaba berskala besar yang beroperasi di Indonesia, bisa dikatakan bahwa prospek usaha semacam ini cukup cerah. Banyaknya waralaba modal kecil yang bermunculan menunjukkan bahwa sistem ini tidak hanya mengenalkan cara baru dalam usaha. Melalui waralaba modal kecil, berbagai keuntungan teknis dan non teknis nampaknya telah mendorong tingginya minat untuk memulai usaha.
Bidang usaha yang digarap dengan waralaba modal kecil tidak hanya terbatas pada bidang makanan cepat saji semata. waralaba modal kecil juga telah merambah bidang bisnis teh herbal seduh dan kemasan.
Selain usaha yang terkait dengan minuman kesehatan, waralaba modal kecil juga telah merambah ke bidang pemenuhan kebutuhan konsumen. Dari banyaknya waralaba modal kecil yang ada di Indonesia, bisa dikatakan bahwa modal kecil tak menghambat upaya untuk memulai usaha dengan cara waralaba.
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Waralaba Modal Kecil » Sulhadi.com | Blog Komunitas Bisnis, Internet dan Property
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Fashion perpetuates the image of the slender woman being the ideal feminine and can sometimes have significantly detrimental effects. Due to the mass production of clothing, it has become easier for the fashion industry to encourage women to be slender (Macdonald, 1995, p208). Many of the most fashionable garments are not made larger than a woman’s Australian size fourteen. This encourages women to diet and exercise in order to lose weight, a trend also encouraged by the many advertisements involving slender women. One disturbing result of society’s fascination with being thin has been the rise in eating disorders, including anorexia (Macdonald, 1995, p208). In Australia’s November 2004 issue of Cosmopolitan an article was run entitled ‘Anorexia for Sale’. This article discussed Mary Kate Olson, a well known actress, and her public struggle with Anorexia Nervosa. Images of Olsen and other famous women who appear to be unhealthily thin, such a Kate Moss, have been used on websites known as ‘pro ana’ sites, that is, websites supporting anorexia as a ‘lifestyle choice’ as opposed to an illness (Percival, 2004, p62). Many of these sites have begun to sell ‘ana bracelets’ and ‘ana necklaces’ which are a means of identifying other anorexics and which serve as a reminder not to eat. This jewellery has proven quite popular within the anorexic community (Percival, 2004, p62). This is an extreme example of fashion (or in this case accessories) being used to specifically propagate the idea of being thin. On the other hand clothing can also be used to raise awareness of eating disorders and encourage women not to go so far. T shirts with the slogan ‘Save Mary Kate’ and a drawing of her emaciated figure were released with just this intention (Percival, 2004, p62). Released when Mary Kate began her rehabilitation, the emaciated drawing on the t shirts is far from attractive and draws attention to her bones and the unnaturalness of being so thin. The words ‘Save Mary Kate’ could be read in one of two ways however, they could refer to the fact that she is need of help, thus constructing her as a victim, or they could be referring to the desirability of her image and a wish that she remain so thin, thus the implication could be ‘Save Mary Kate from the rehabilitation clinic’. This second reading is supported by the image itself, in which she is smiling and returning the gaze of the viewer. This subverts the intended message that she is a victim.
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